Mentor Marketing isn’t for everyone.

But for the right teams, it’s everything.

Our customers share five core traits:

  • Elite teams accept only the best. But keeping high standards requires a candidate pool that’s often 5-10x larger than the actual number of slots available.

  • The higher the stakes, the more corroborating social proof a prospect requires. People read 1 review when buying a toaster but 20 before buying a car. And with the biggest choices in life, prospects are seeking interactive proof from someone who’s lived through the experience themselves.

  • Elite teams require diverse foundations. The ability for a prospect to connect with a relatable mentor creates a virtuous cycle where past diversity seeds future diversity.

  • Mentor-based lead nurturement only works when veteran or alumni mentors have innate pride in their institution and a desire for that culture to flourish even after they’ve left.

  • Founded or not, prospects of elite programs are concerned with asking questions that they think will negatively impact their selection chances. Bifurcating the mentor role from the recruiter role gives peace of mind during the initial discovery phase.

Elite Units

  • Elite units don't have the manpower for face-to-face engagement across the country. Mentor Marketing allows them to scale by outsourcing this task to their veteran base.

  • Prospects want to learn more about your community from someone who's actually done the job without feeling evaluated or judged during their discovery phase.

  • The messaging around how to join your community is digitally cluttered - prospects need a way to speak directly with your organization at scale.

  • Veterans are your strongest social proof, a living embodiment of the Hero’s Journey - use them!